Fribly Editorial One of the hottest topics around is infinite scrolling. Infinite scrolling is the style of navigation that loads new content when you reach the bottom, like a Twitter feed, or a Pinterest board.
Like any trend, infinite scrolling has its champions and its detractors. You’ll find perfectly valid arguments on both sides. What you as a designer need to decide, is whether it’s right for the project you’re working on right now.
Does infinite scrolling increase engagement? Do users like it? Does it lead to problems with SEO? You can find the answers to these and other concerns in this nifty infographic.
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