They love theÃ‚Â Olympics, but an internationalÃ‚Â social mediaÃ‚Â showdown is a little more our speed.Ã‚Â Ignite SocialÃ‚Â Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winnersÃ¢â‚¬â„¢ podium.
There atÃ‚Â Mashable, they canÃ¢â‚¬â„¢t get enough GIFs and hashtags.Ã‚Â TheyÃ¢â‚¬â„¢re excited to see that this type of digital currency is gaining value Ã¢â‚¬â€œÃ‚Â TwitterÃ‚Â andÃ‚Â TumblrÃ‚Â are among the top five networks with the strongest rate of growth.Ã‚Â Pinterest,Ã‚Â RedditÃ‚Â andÃ‚Â LinkedInÃ‚Â round out the pack.
Launched just over a year ago,Ã‚Â Google+Ã‚Â was included in the report for the first time this year but is notably absent from the list of fastest growing platforms. And whileÃ‚Â FacebookÃ‚Â is actively continuing its quest for world domination, itÃ¢â‚¬â„¢s hard to improve your growth rate when practically everyoneÃ¢â‚¬â„¢s already joined the club.
You just might feel a few pangs of nostalgia looking at the decliners, especiallyÃ‚Â Digg,Ã‚Â Myspaceand Ã¢â‚¬â€ wait, Friendster still exists? For the Diggers out there who are still holding on,Ã‚Â the siteÃ¢â‚¬â„¢s re-launchÃ‚Â just might revive the network. As for the others, things are looking pretty grim.
ComcastÃ¢â‚¬â„¢s Plaxo boasts the oldest and the wealthiest users, statistics that unsurprisingly go hand in hand.Ã‚Â Social travel network WAYN and review site Yelp also ranked high in both of those categories.
Check out the graphic below, with data based on a report fromÃ‚Â Ignite SocialÃ‚Â Media. It also features statistics about men versus women, the youngest skewing networks and whichÃ‚Â sitesÃ‚Â are luring in the whiz kids. The researchers at Ignite point out that social network search interest continues to remain stagnant, as it has since 2009.